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Revolutionising the activewear and loungewear scene in the country, EGO is Dubai’s newest sustainable brand. we focus on inclusivity and youthful energy, and offer luxurious yet affordable, sustainable clothing. The designs are a blend of quality and simplicity, crafted to inspire a futuristic yet grounded lifestyle. 

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ABOUT US

We are EGO Sustainable.

We are not just a brand;

We are a movement born from a personal quest for style, functionality, and sustainability.

Amer, the founder and a passionate weightlifter with over a decade of gym experience, embarked on this journey when he struggled to find gym wear that reflected his personal style and values. With a bachelor’s degree in sustainability and a master’s in entrepreneurship, Amer combined his academic knowledge and real-world insights to create a brand that redefines athleisure.

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SUSTAINABILITY

Recycling materials isn't just good;

It's necessary.

Our pieces save thousands of litres of water, cut emissions, and more. Sustainability isn’t just a show — it’s what we stand for. 

By blending the principles of sustainability with unmatched comfort and style, the brand caters to those who value practicality without compromising on aesthetics. This is more than clothing; it’s a statement of individuality, a nod to the environment, and a testament to the power of combining passion with purpose.

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CO₂

Recycling 1 tonne of textiles saves up to 20 tonnes of carbon dioxide.

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water

Recycled cotton saves up to 20,000 litres of water per kg.

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less CO₂

A recycled polyester tee produces 75% fewer carbon dioxide emissions.

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plastic bottles

One recycled jacket can save 25+ plastic bottles from landfills

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