Ego Sustainable is not just a brand; it’s a movement born from a personal quest for style, functionality, and sustainability. Amer, the founder and a passionate weightlifter with over a decade of gym experience, embarked on this journey when he struggled to find gym wear that reflected his personal style and values. With a bachelor’s degree in sustainability and a master’s in entrepreneurship, Amer combined his academic knowledge and real-world insights to create a brand that redefines athleisure.